Another way to identify people that are good candidates to buy your product is through some type of a low level coaching program you know you give people the opportunity to get involved with you at kind of a low investment level and they work with you for a couple of months and they realize that they want a whole lot more than that coaching program and when you and I talk one on one we can kind of strategize what’s the best way for you to identify who your clients, you know, what’s the best way for you to identify what the best clients, the best people for you to talk with are.
The 4th thing that you must be willing to do is to get on the phone and talk with people. You know one thing about the internet, one thing that’s attractive about the internet is that you really can automate it but one of the things that’s important to remember is generally if you automate the internet, most of the time when you automate it your ticket, your average ticket sale is going to be $100, $200, $300 most people that purchase things online you know just 100% online and there’s, you are not involved okay. The ticket price has to be lower you know $100, $200, $300 for people to just buy it without literally talking with you because the people’s trust level for $100 product is a lot lower than it is for a $5,000 or even a $10,000 you know.
Lets just say that Caller X has 2 products. She has a $97 e-book that’s kind of a step by step guide to you know determining what your 5-year career plan is, okay and she’s also got this $10,000 product that teaches someone how to really double their income, okay? The $100 product is I mean literally a drop in the bucket and the person that might buy that $100 product can literally take the risk that if Caller X doesn’t really know what she is talking about it is just $100 but for Caller X’s $10,000 product, she’s really going to need to get on the phone with that person for a couple of reasons.
Number 1, they’ve got to test her out. They’ve got to find out if she is the person that they really want to work with and number 2 you know if somebody is going to pay Caller X $10,000 then Caller X has to be like this is somebody that she’d like to work with. You know Caller X, you know one of the things that’s nice about high ticket product is you’re going to work with somebody for a while. You are really going to work with them at a deep level. You know when Caller Y takes on a client and they come to his town for a couple of days or Caller Y you know takes on a client he is going to work with him for 24 hours to teach them everything that they need to triple their telemarketing sales or whatever the case is exactly what Caller Y is working on, you know he has the ability to chose who he wants to work with.
If he gets on the phone with somebody and doesn’t like them there is no sense in making the sale. You know Caller Y has the choice of being able to work with people that he likes and you’ve really got to be willing to get on the phone and talk with people and find out if or how you can help them.
